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When Is a Payment Not a Payment? When It’s a Customer Journey


Date 02:00 PM - 02:50 PM (0 hours 50 minutes)
Wednesday, May 08
Disruptive Ideas & Technologies

When is a payment not a payment? When it’s an entire customer journey. Financial institutions have long held a position of strength in the payments ecosystem, offering both the issuing and acquiring side of commerce services. Lately, that’s been a little dicier as fintech and large tech alike seek to wedge into the open spaces and create businesses and customers of their own. This session examines how financial institutions can ensure they remain relevant in this brave new world. Attendees come away from the session with an understanding of the journey consumers and merchants traverse as a part of this wonderful commerce exchange and see how no matter the payment method how to find new ways to deliver value, delight, and ultimately maintain primacy in the lucrative payments business.


Avery Miller
Avery Miller
VP, Consumer Digital Product for Avion Rewards
Royal Bank of Canada