What’s Trending About Spending? Examining Generational Spending

Whether you’re a boomer, Gen X, a millennial or even Gen Z, you’ve developed complex spending habits. This session helps attendees understand the data and insights behind the “why” of these habits. Speakers explain how that same data can help your organization in the ways you approach your customer base depending on demographics including age and gender. The conversation will cover the latest research and findings, including how social media and newer tech is having a lasting impact on money anxiety and how you can partner with your FI to help ease the overwhelming feeling facing so many.