Navigating the Fragmented Financial Landscape
Overview
The growing multitude of financial services options is a double edged sword. On one hand, it allows for increased industry innovation as every new offering seeks to provide a world-class customer experience. And on the other, it means financial services providers must keep up with constantly shifting customer expectations as individuals and SMBs use a variety of services and platforms. This is leading to increased urgency for a stronger user experience that will keep customers engaged so they don’t switch to other products. But how can financial services providers find and put solutions in place to achieve necessary retention? This panel will discuss: the opportunities and challenges of our fragmented financial landscape and potential solutions to build more convenient and efficient tools for people and businesses to manage their money.