Accelerating Refunds: Leveraging Electronic Payments for a Better Customer Experience

In a time when consumers expect fast, seamless digital experiences, traditional refund methods often fall short. When issuing refunds for license and title fee overpayments and vehicle warranty cancellations, auto dealers often rely on checks, which can be inefficient and slow. Lithia Motors, a nationwide auto dealership group, set out to digitize and modernize its refund disbursement strategy to streamline their internal processes and better address their customers needs. This session will explore how Lithia Motors transformed its customer refund process by adopting modern, instant payment technologies including RTP, Push to Card and ACH.