Adam Rigby, AAP, AFPP, CTP
SVP, Head of Emerging Payments
Truist Financial Corporation
Biography
Adam Rigby serves as SVP and Head of Emerging Payments at Truist, where he leads the development of innovative, technology-driven solutions focused on speed, simplicity and client experience. His work spans real-time payments, alias-based Request for Payment initiatives, Zelle disbursements and enterprise-wide ACH modernization. Prior to joining Truist in 2024, Adam held senior product and treasury consulting roles supporting corporate API clients and advising technology, media, telecom, fintech and emerging market companies. He has partnered with some of the largest ACH and RTP originators to bring new payment capabilities to market. Adam earned his MBA from the University of Arizona and a bachelor’s degree in management from Arizona State University. He is a Certified Treasury Professional (CTP), an Accredited ACH Professional (AAP) and an Accredited Faster Payments Professional (AFPP).
How is the nominee propelling the industry forward?
Adam is a recognized thought leader advancing both institutional innovation and broader industry progress in payments. He led a cross-functional working group with Early Warning Services to pilot an alias-based Request for Payment message, helping shape network design parameters that enhanced the biller experience for Zelle Bill Pay. Across client segments, Adam has championed automation through advanced account validation, RTP and reporting APIs. A strong advocate for ACH API adoption, he has supported improvements to B2B merchant settlement for some of the world’s largest card networks and played a key role in identifying and addressing ACH micro-deposit fraud for a major Same Day ACH originator — an effort that contributed to a Nacha rule change on micro-deposit timing. Adam also gathered customer requirements to enable his institution’s first ACH Point-of-Purchase transactions supporting QR-based merchant payments and holds a patent pending for advanced payment initiation and retry logic using API-driven controls. Through his work on RTP initiation and retries, and as a Nacha speaker and committee planning member, Adam continues to help shape the future of faster payments.
Where do you see the nominee succeeding in the future?
Adam is a leader whose impact is defined by clarity, judgement and the ability to simplify complexity. As payments landscape continues to evolve rapidly, he consistently acts as a catalyst for progress — anticipating risk, guiding teams through ambiguity and shaping solutions that elevate execution and client experience. His influence is rooted not in authority, but in trust, collaboration and an unwavering commitment to doing things the right way. As his scope expands, Adam’s work will continue to drive smarter decisions, stronger cross team partnerships and measurable improvements for clients and the broader ecosystem. He represents a model of quiet excellence, with both demonstrated success and significant future potential.