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Mapping Customer Personas & Client Co-Creation Strategies


Date 11:00 AM - 12:00 PM (1 hour)
Monday, August 23
Practical Strategies, Real Results
Remote Connect

The COVID-19 pandemic has forced companies to come up with fast and creative product solutions that understand customer needs and prioritize those needs against challenges related to corporate resources. Panelists walk through how persona mapping for clients and customers can drive solutions and experiences in online and mobile applications that customers truly want.

Questions answered during this session:

1. What is a customer persona and how do I map these?
2. What are the benefits of internal stakeholders and client co-creation on product offerings?


Thomas Lopes
Product Section Manager
People's United Bank, N.A.