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Go-to-Market Race: Keeping up with the Modern Customer

Overview

Date 11:20 AM - 12:10 PM (0 hours 50 minutes)
Tuesday, May 03
Track
Practical Strategies
Event
In-person

Financial institutions are leveraging new technologies and payment schemes to drive increased customer satisfaction and adoption of their digital business banking platforms. Speakers in this session examine use cases of recent digital and payment modernization efforts which have worked well and those that need further refinement, as well as best practices for accelerating digital channel modernization using personas and segments. Speakers will also provide examples of opportunities to leverage innovations from external partners into the ecosystem through Open APIs, reducing friction for customers by delivering experiences within the context of their daily routines.

Speakers:

C
Corby White
SVP - Director Global Transaction Services Digital Channels Product Management
East West Bank