Contextual Banking in Perspective
To attract the next generation of customers, financial institutions of all sizes need to engage with fintechs and big tech to deliver the superior banking experience customers require. Enter contextual banking, where banks provide a curated set of capabilities, and then deliver the capability required by the customer unobtrusively. Contextual banking satisfies the customer's desire for an experience that is tailored to them.
Questions answered during this session:
1. How can FIs attract the next generation of customers?
2. What are the current and emerging patterns of collaboration between fintech, big tech and FIs of all sizes?