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Big Opportunities in Micro and Small Business Banking


Date 02:50 PM - 03:40 PM (0 hours 50 minutes)
Monday, April 17
Small to Large Business Perspectives

A one-size-fits-all approach to serving micro and small businesses fails to meet the unique needs of a large, underserved market segment. What most small businesses want is a comprehensive digital banking experience that’s tailored to their needs – one that provides flexibility and delivers ease of use and seamless integration to the products they use every day. The financial institutions currently making major inroads with businesses are those that provide experiences and capabilities aligned with their customers’ personas—and that do so across the entire relationship, from onboarding to banking, lending, payments, and more. Join us to learn how your FI can reduce attrition, win new business account holders, and build stronger, more profitable business relationships.


Shon C Cass
Executive Vice President, Founder, Chief Experience Officer
Texas Security Bank